- Strategies to optimise resources in the organisation of events
- Sustainability: a comprehensive commitment at your events
- Success stories: stories that connect values and results
- A future of memorable and responsible events
Organising eco-sustainable events requires a balance between creativity, efficient resource management and attention to detail. At Grupo Premium, with our extensive experience in the heart of Malaga, we understand these challenges and offer practical strategies to optimise the budget without compromising on quality. Every event we host reflects our commitment to sustainability, quality and innovation.
Strategies to optimise resources in the organisation of events
Maximising the impact of your eco-sustainable event starts with good planning. Our philosophy is based on identifying priorities, leveraging local resources and customising each aspect according to the needs of our clients. The key is to understand that each decision has a direct effect on the overall experience and success of the event.
Priority identification
Setting priorities and defining the essential elements of the event from the beginning is crucial for success. This can include key activities, priority services, or the experience you want to offer your attendees. Aligning these decisions with the overall objectives of the event is vital. In addition, conducting pre-participant surveys or strategic meetings with the organising team can help define these priorities and ensure expectations are met.
Choosing the ideal space for your events in Malaga
The space selected for an event must not only meet the technical requirements. Still, it must also reflect the personality and objectives of the event. At Premium Group, we offer a variety of spaces designed to suit different budgets and group sizes, from intimate meetings of 8 people to significant events of 200 attendees. Strategically located in the centre of Malaga, our spaces not only simplify logistics but also create a unique atmosphere that highlights the essence of each meeting.
Complementary activities
Complementary activities not only enrich the event experience but also reinforce its main objectives. At Grupo Premium, we offer unique workshops, such as sweet wine tastings paired with artisan cheeses, dessert tastings and interactive team-building dynamics. These activities are not only entertaining but also offer opportunities to strengthen links and encourage the active participation of attendees, maximising the return on investment for our customers.
Sustainability: a comprehensive commitment at your events
Sustainability is not just a trend; it is a shared responsibility that requires action and commitment. At Grupo Premium, we have integrated sustainable practices at every stage of the event planning and execution process. We take pride in leading by example and demonstrating how events can be both unforgettable and responsible.
Collaboration with local suppliers
Our network of local suppliers ensures that every event is organised with fresh, zero-kilometre and seasonal products aligned with our sustainability philosophy. One of the best examples of this philosophy is our Bendito restaurant, where each dish reflects a commitment to local and seasonal food. Bendito makes its menus with ingredients selected directly from local producers, prioritising fresh, organic and seasonal products that guarantee quality and sustainability. We not only support the local economy but also offer a unique gastronomic experience adapted to the preferences of each client. In addition, by working directly with producers and traders in the region, we reduce the carbon footprint associated with the transport of materials and food. This approach also allows us to offer unique, personalised menus without sacrificing quality or sustainability.
Strategic location and emission reduction
Our central location in Malaga is a key factor in facilitating access to our spaces and services. From La Fábrica Cruzcampo, located in the heart of Soho, to our strategically distributed terraces in Calle Alcazabilla, Calle San Juan, Calle Granada and Calle San Telmo, every space is easily accessible. Whether on foot, by public transport (local buses, from the train station or even from the airport) or from our own accommodation in Apartamentos Málaga Premium, Hotel Alcazaba Premium or Hotel Málaga Premium, attendees can enjoy simple and efficient logistics. This approach not only improves the guest experience but also significantly reduces transport-associated emissions, supporting our commitment to sustainability.
Sustainable experiences
In addition to our eco-friendly practices, we strive to offer activities that inspire attendees to adopt sustainable habits. Craft beer tasting workshops, such as tastings of local varieties made in collaboration with microbreweries, creative cocktail sessions that highlight local and seasonal ingredients, and presentations on sustainable practices that include interactive panels with sustainability experts, are just a few examples of how we integrate environmental education into our events. These experiences not only enrich the event but also leave a positive mark on the participants.
In this context, the Premium Group Foundation is positioned as a key player in sustainability, not only environmental, but also social and economic. Through this foundation, we work to strengthen the business fabric of Malaga and support the local economy through inclusion, training and development programs in various areas. From the training of professionals to initiatives that promote equal opportunities, the Premium Group Foundation reinforces our commitment to a more prosperous and sustainable Malaga. Learn more about these efforts on our official page.
Success stories: stories that connect values and results
At Grupo Premium, every event we organise tells a unique story that combines innovation, sustainability and excellence.
Peñín Guide wine presentation
We transformed our Terraza San Juan into an exclusive setting for the presentation of wines from the Peñín Guide. Attendees enjoyed exclusive tastings in an intimate space with spectacular views of Malaga. This event stood out for its focus on personal experience and attention to detail, leaving a lasting impression on guests.
Cruzcampo Tremenda Launch Event
The launch of Cruzcampo Tremenda was a vibrant event full of energy, live music and unique tastings. This event demonstrated how careful planning and effective collaboration can turn a product launch into an unforgettable celebration that emotionally connects with attendees.
Featured days and events
Among our achievements are the networking days for Turismo Andalucía, designed to promote strategic connections between professionals in the sector. Another example is the MARCA Sport Weekend, an event that brought together sports enthusiasts in a dynamic and motivating environment. Likewise, the Malaga Film Festival 2023 combined the magic of cinema with exclusive gastronomic experiences, creating an unforgettable atmosphere.
Finally, events such as the Beer Tasting Contest at FYCMA show how Grupo Premium fuses entertainment and professionalism to offer unique experiences that stand out for both their creativity and their impeccable execution.
Un futuro de eventos memorables y responsables
At Grupo Premium, every detail matters. Our commitment to sustainability, excellence and innovation allows us to create events that not only meet expectations but also inspire everyone who participates. We believe that events can be a platform to generate positive impact, promoting values such as social and environmental responsibility while creating unforgettable moments.
Find out how we can make your next event a reality! Contact us, and let us help you tell your story with style, commitment and a touch of sustainability.
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