Grupo Premium Receives Enterprise 4.0 Award in the Tourism Category

At the 14th edition of the Enterprise 4.0 Awards, organized by La Opinión de Málaga and Prensa Ibérica, we were honored with the award in the Tourism category, solidifying our position as a benchmark in technological innovation and excellence within Málaga’s tourism sector. This prestigious accolade recognizes the dedication and efforts of a team committed to continuous improvement and digital development in hospitality and dining.

During the gala, held on November 21 at the Picasso Museum Auditorium, Juan García Postigo, Co-founder of Grupo Premium, emphasized the importance of this recognition, not only for the company but also for Málaga’s business ecosystem. “This award reflects the collective effort of over 150 employees who make it possible every day to fulfill our mission of delivering unique experiences to our customers,” he stated in his speech.

The star that led Grupo Premium to achieve this recognition is MarySol, our virtual assistant powered by artificial intelligence. MarySol is not only a game-changer in customer service, assisting clients in managing reservations and obtaining information faster and more personalized, but she also embodies the company’s vision: integrating cutting-edge technology to serve people. Her ability to learn and adapt has transformed the way customers plan visits, make reservations, and receive recommendations, with over 300 requests handled in her first month of operation.
MarySol has proven to be a key tool for Grupo Premium’s success, marking a milestone in the tourism sector. This achievement underscores the company’s commitment to the future.

Grupo Premium extends its gratitude for this recognition to the event organizers, La Opinión de Málaga and Prensa Ibérica, for their annual commitment to promoting and driving business innovation in Málaga. These awards not only highlight the technological and creative advancements of local companies but also foster excellence and collaboration within Málaga’s business network, strengthening the city’s position as a leader in development and innovation.

This award, in addition to celebrating the present, inspires the company to continue leading projects that benefit the community and position Málaga as a premier tourist destination. To learn more about MarySol and how she is revolutionizing the tourism experience, click here.