Grupo Premium’s commitment to innovation and sustainability was on full display at two unmissable industry events: the Hospitality Innovation Fair (H&T) 2025, held from February 3–5 at the Palacio de Ferias y Congresos de Málaga (FYCMA), and the International Tourism Fair (FITUR) 2025, which took place from January 22–26 at IFEMA Madrid. These fairs have become benchmark platforms in the sector, enabling Grupo Premium to enhance its visibility, forge valuable new business contacts, and gain insights to further improve our customers’ experience.
FITUR 2025: Record-Breaking Attendance and Opportunities for Grupo Premium
In its 45th edition, FITUR 2025 broke attendance records with more than 9,500 exhibiting companies and nearly 255,000 visitors. For Grupo Premium, this fair was instrumental in strengthening our presence in the tourism sector and showcasing our innovative proposals.
The team members who attended FITUR 2025 were:
- Karla Esquivel, Head of Marketing, focused on boosting Grupo Premium’s visibility through communication strategies and public relations, enhancing the brand’s image, and seeking new synergies with other industry players.
- Edel Sánchez, Director of Sales and Events, was responsible for solidifying commercial partnerships and exploring new business opportunities. Leveraging FITUR’s international environment, she worked to expand Grupo Premium’s network of collaborators and its presence in new markets.
During their visit, they concentrated on the following activities:
- Technology and Digitalization: In areas such as FITUR TechY and FITUR Sports, we discovered cutting-edge solutions and tools that will allow us to continue transforming our guests’ and clients’ experiences in an increasingly digital environment.
- Specialized Segments: FITUR LGBT+ highlighted the importance of inclusion and diversity in tourism offerings—something that Grupo Premium also values and promotes in our services.
- Networking and Alliances: Thanks to the large turnout of professionals, we connected with companies and institutions of great relevance, opening the door to future collaborations in the national and international tourism landscape.
Additionally, we would like to thank the Andalusian Regional Government’s Innovation Department, as well as Andalucía Lab, for inviting us to be part of the “Andalucía Destinos” interview space, which aims to spotlight the efforts of Andalusian companies in the realm of digitalization.
Here, we had the opportunity to discuss technological development within Málaga’s hotel ecosystem, focusing specifically on the positive impact our virtual assistant Marysol has had on the way we engage with our clients.
The interview revolved around the following key points:
- The evolution of technology usage in the hotel sector: challenges and realities.
- How Málaga stands out from other cities in terms of technology adoption.
- The Marysol success story: What it is and how it has improved the customer experience.
H&T 2025: Innovation, Sustainability, and Networking
The Hospitality Innovation Fair (H&T) 2025 brought together more than 500 suppliers and distributors of hospitality equipment and gastronomic products. The event showcased the latest solutions focused on energy savings and efficiency, along with trends to enhance user experience in hotels and restaurants. H&T 2025 has become a key reference, covering over 26,000 square meters of exhibition space and welcoming participants from 14 countries interested in Spanish culinary innovation.
Grupo Premium’s representatives at H&T 2025 were:
- María Jiménez, Head of Human Resources, who focused her participation on discovering solutions and trends to optimize talent management and strengthen Grupo Premium’s corporate culture.
- Rosa Batlle, reHead of Administration, tasked with identifying opportunities for innovation in internal processes and exploring new alliances with suppliers to improve efficiency and sustainability in our establishments.
Their presence was crucial in consolidating Grupo Premium’s goals related to excellence, innovation, and corporate responsibility.
Where they gathered valuable information to:
- Explore Sustainable Solutions: Thanks to exhibitors specializing in efficient equipment and local (“kilometer zero”) products, we reaffirmed our commitment to sustainability and continuous improvement in our facilities.
- Foster International Networking: The fair attracted delegations from countries such as Brazil, Canada, the United States, and Turkey, creating an ideal environment for establishing new business alliances.
- Stay Up-to-Date with Trends: In addition to presentations of innovative machinery and accessories, live cooking demonstrations by renowned chefs like Quique Dacosta and Pepe Rodríguez inspired us to incorporate new gastronomic experiences in our restaurants.
What’s New, Lessons Learned, and Looking Ahead to FITUR 2026
The insights gained at H&T 2025 and FITUR 2025 directly enhance Grupo Premium’s offerings in accommodations, restaurants, and event organization. Our commitment to innovation and sustainability is further strengthened by everything we learned at these fairs, allowing us to:
- Implement more efficient and eco-friendly solutions in our facilities.
- Improve the customer experience, both in culinary services and the use of new technologies.
- Increase brand visibility through networking forums, which will positively influence future collaborations and projects.
We look forward with great anticipation to FITUR 2026, to be held from January 21–25, as another opportunity to share our progress and continue positioning ourselves as leaders in the sector.
A Benchmark in the Tourism and Hospitality Industry
In short, Grupo Premium’s participation in the Hospitality Innovation Fair (H&T) 2025 and the International Tourism Fair (FITUR) 2025 reinforces our role as a key player in the industry. These fairs have served as ideal showcases to highlight our commitment to innovation and sustainability while promoting the development of new business partnerships that translate into even better experiences for our guests and clients.
If you want to know more about Grupo Premium’s latest news or other events such as FITUR or H&T, or the upcoming FITUR 2026, we invite you to follow our blog and social media channels, where we will continue sharing our progress and insights in the captivating world of hospitality and tourism.
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