The Grupo Premium Foundation chose La Fábrica for its presentation event. It was attended by more than 350 people, including representatives of institutions such as Gemma del Corral, the territorial delegate of tourism, culture, and sport of the Regional Government; the councilor of social affairs Paco Cantos; the councillor of sports Borja Vivas, the deputy Manuel Marmolejo; the delegate of the United Nations in Malaga, Julio Andrade; the director of Sabor a Málaga Leonor García Agua; and the spokesperson of Fundación La Caixa in Andalusia, Juan Carlos Barroso.
During the event, the president and vice president of the Foundation had the opportunity to explain the project to the attendees. Later, the event was enlivened by the music of a jazz quintet, as well as providing other activities such as a caricaturist or a live artistic intervention. The organization of the La Fábrica team and the commercial department of Grupo Premium favoured that the event was a success.